Lead Generation Systems for Small Business
The whole system.
Not just the leads.
We build lead generation systems for tradies and service businesses across the Northern Rivers. The ads, the follow up, the booking. All of it, working together.
The Real Problem
More leads on their own just means more mess.
Think about the last quote you never followed up on. It came in, you meant to get back to it, and then the day got away from you. By the time you remembered, they'd gone cold.
Or the enquiry sitting in a Facebook inbox nobody checks. A potential customer messaged your page at lunchtime, and the notification got buried under memes and event invites. Two days later you spot it. They've already booked someone else.
Or the customer who rang three competitors and went with whoever picked up first. That's usually not you, because you're up a ladder or under a house. They don't leave a voicemail. They just move on.
None of these are lead problems. They're system problems. And throwing more leads at a business that can't handle the ones it's already got just makes it worse.
The Lead Machine
An agency that runs ads. A system that handles them.
There's a big difference between an agency that runs ads and one that builds the whole pipeline. Most agencies will set up your campaigns, send you a monthly report, and call it a day. What happens after the click is your problem.
The Lead Machine covers the lot. It brings the enquiries in through targeted ads. It catches every call, text and message in one place. It follows up instantly, even at 2pm on a Tuesday when you're mid job. It qualifies the serious ones from the time wasters. And it hands you a booked job, not a phone number to chase.
You don't need to become a marketer. You don't need to sit on your phone all day. The system does the work, and you get on with yours.
The Five Stages
How the whole thing fits together.
Generate
We run targeted Google and Facebook ads that put you in front of people who actually need what you do. Not brand awareness campaigns that look nice and do nothing. Actual enquiries from people in your area, searching for your trade or about to need it. We track every dollar and every lead, so you can see what's working.
Capture
Every enquiry, whatever channel it comes through, lands in one inbox. Phone calls, text messages, website forms, Facebook messages, Google messages. All of it. Nothing sits in a separate app waiting to be forgotten. You open one place and see everything that's come in, in order.
Follow Up
The second an enquiry comes in, an automatic reply goes out. A text, a message, whatever suits the channel. It acknowledges them, lets them know you're on it, and buys you time. Because the first business to respond almost always wins. You don't have to drop everything and scramble for your phone.
Qualify
Before an enquiry reaches you, the system asks the questions you'd ask. What do you need done? Where are you? When are you looking to get it done? The serious ones answer and move forward. The tyre kickers drop off. You only spend your time on people who are ready to book.
Convert
The booking happens in the system, not through phone tag. They pick a time that works, it goes straight into your calendar, and you turn up to a job that's already sorted. No back and forth, no missed calls, no chasing. Just the work, the way it should be.
What's Inside
Four parts. One system.
Each piece works on its own, but they're built to work together. That's where the real difference is.
Google Ads Management
The front door of the Lead Machine. Catch people already searching for what you do.
Find out moreFacebook Ads Management
Create demand and stay front of mind with locals who'll need you soon.
Find out moreSmart Websites
Where enquiries land and convert. Fast, mobile, built to turn clicks into booked jobs.
Find out moreAI Automation & Assistants
The follow up engine. Answers, qualifies and books, even when you're flat out.
Find out moreWho it's for. Who it isn't.
We'd rather tell you straight than take you on and disappoint you.
A good fit if:
- You're already getting work but can't keep up
- You're losing jobs to slower competitors who reply faster
- You want to grow without working more hours
- You're over chasing leads and want them sorted for you
Not a fit if:
- You're a brand new business with no customers yet
- You sell products online, not services
- You're after a one off logo or flyer design
Proof
Don't take our word for it.
"You don't realise how much time and sanity you get back knowing there's a marketing system working in the background. You see people's replies without being so hands-on. It's a sweet, sweet thing."
Michael Fitzallen
Business Owner
"Green Wave was a game changer for my business. Having the peace of mind that my phone calls will be handled when I'm away is the best thing one can wish for. I'm closing deals without picking up the phone."
Yuri Jaeger
Business Owner
FAQ
Questions we get asked a lot.
Want the whole system, not just the ads?
Let's look at where enquiries are slipping through and whether the Lead Machine is a fit for your business.
No pressure, no aggressive sales pitch. Just a chat to see if we're a good fit.
